Everybody is talking about Alexander Wang’s collection for H&M, set for release around the world on the 6th of November.
Quintessentially Wang, it is a collection of heavily sports/street influenced clothing, comprising of his signature body-hugging dresses , foam cropped sweaters, bandaged bras, parkas and even a pair of black leather boxing gloves. But don’t get it twisted, this collection is not made for the gym. Alexander Wang admitted, “I don’t do sports, I only wear sports clothing.” He went on to explain, “The collection should be titled ‘Sports At Night,'” said Wang. “I thought of this idea of when you’re out dancing, or when you’re out running around at night, you sweat as well. You don’t only sweat in the gym, or when you’re playing sports…I love the idea that these garments could perform in other environments.”
Seemingly transfixed with idea of sweat, some of the Italian-made knit tee dresses have designs that actually become more visible when you sweat!
What I love the most about this collaboration (and dare I say it is my favourite designer collaboration with H&M) is it’s faithfulness to the brand. It has all the markings of a high-end Wang collection, but without the hefty price tag. There doesn’t seem to have been any sacrifices made when it came to the design or production.
This collection sure to put Wang on the map for all those high-street consumers, who may not be familiar with the “It” girl’s favourite designer. The Wang look has always been accessible and now it is even more attainable with this mega partnership. Sure to sell-out in minutes (seconds even), there is no doubt that it will get you working up a sweat!