Hair Raising expectations for H&M

Maison Martin Margiela Spring 2011 Couture
Maison Martin Margiela Spring 2011
Maison Martin Margiela Spring 2009

Maison Martin Margiela Spring 2011

Maison Martin Margiela Spring 2009
Maison Martin Margiela Spring 2011

Maison Martin Margiela Spring 2011 Couture

Maison Martin Margiela Spring 2011
Maison Martin Margiela Spring 2009

                                                                  Famous wig coat

Maison Martin Margiela Spring 2011 Couture

Maison Martin Margiela Spring 2011

 The Classic Boyfriend shirt, that is if your were dating spongebob square pants !

Maison Martin Margiela Spring 2011
Maison Martin Margiela Spring 2009

                                                         Jacket made out of hair masks

Maison Martin Margiela Spring 2009

Maison Martin Margiela Spring 2009
Maison Martin Margiela Spring 2011

Maison Martin Margiela Spring 2011 Couture

Maison Martin Margiela Spring 2011
Maison Martin Margiela for Sonia Rykiel 40th anniversary

Another season, another collaboration for Swedish powerhouse H&M.You would think by now we would be over the hysteria of another designer and high street name coming together to offer us, little people, a glimpse into how the other half live and well,dress. However word on the street is H&M have veered away from their usual big name obvious choice of designer and are teaming up with Maison Martin Margiela.
If you are not familiar with the house let me get you up to speed on what we can expect from such a meeting of minds.

Maison Martin Margiela is the brainchild of a Belgian designer, Martin Margiela. Googling him is useless as there is little or no information about the man. He doesn’t exist, or at least doesn’t want to be found. You see this Belgian designer never had his photograph taken as he didn’t want his identity to be revealed.

Despite the mysterious air, he did in fact do a stint at Jean Paul Gaultier and was creative director of Hermes from 1997-2003.
He launched his own label in 1989 and along with the Antwerp Six, he carried on the revolt started by Rei Kawakubo (Comme des Garcons) and other Japanese avantgardists, against the glamour and excess of the 1980s. This essentially became the principals of his label. His designs were contemporary, conceptual and he made a mark as a true master of design.

Over sized proportions and lining and seams on the outside of garments offered a fresh perspective on the sequins and poofy dresses of the 1980s. His idea of deconstruction was not unlike that of Rei Kawakubo and he redesigned by hand, objects such as wigs, canvases and silk scarves into couture garments.
He reportedly retired in 2008 and the house is now run by a team of creatives, with no head designer.
His shows and advertising campaigns usually block out the faces of the models embracing this continuing thread of the “incognito.”

What can we expect from the collaboration with H&M ? I am expecting the weird and the wonderful! Anything less will be disappointing. I think there is a danger that they will try and tone down the aesthetic for a consumer friendly product. However I think this would be a mistake and not a proper homage to a master of design. H&M should embrace the label’s “outside the box” vibe and create something truly jaw dropping.

Collection is set to launch November 15th 2012. Until then check out this video released by H&M. It seems to be a basic sweater dress….or is it???

That’s all for now,
Tell me what you think,
Love Dani xx

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